Salzburg is a globally popular tourist destination with unique features such as Mozart, the festival season, the "Sound of Music," and the impressive UNESCO-protected old town. Due to the rapid growth of international travel, affordable flight connections, and a fast-paced consumer trend, the number of overnight and day visitors in Salzburg has significantly increased in recent years.
AIT is working together with Salzburg Research and on behalf of the city's tourism association and the old town association on a project for data-driven visitor flow management in Salzburg's old town. The goal is to develop a system for automatic monitoring of movement patterns and to simulate and evaluate incentive systems for targeted visitor management measures.
Based on data analysis, planning, and evaluation, the project aims to introduce a sustainable visitor management system in Salzburg to enhance the comfort of visitors and residents while increasing economic value without negatively impacting the quality of life and economic development of the city. Special attention is given to the interests of various stakeholders, and the affected population is actively involved in the planning process.
By utilizing various data sources such as visitor numbers, traffic data, booking statistics, and feedback from residents, a detailed understanding of visitor flows and behaviors is established.
Based on these insights, measures are developed that can be implemented in both the short and long term, taking into account the needs of visitors, residents, and local businesses.
There is a particular focus on sustainability and the protection of Salzburg's natural and cultural resources. Solutions are being developed to minimize the environmental impact of tourism while ensuring a positive visitor experience.
The visitor management project strives for a balanced approach to tourism development, resident comfort, and environmental protection. Through active involvement of the affected population and data-driven planning, a sustainable and future-oriented tourism strategy is being developed to maintain Salzburg as an attractive destination for visitors from around the world.
