Centre for habitual change analysis in transportation for the design of effective, socially accepted mobility measures
The CHANGE-Lab exploratory project developed the basis for implementing an urban mobility lab in the form of a research infrastructure which supports the examination and evaluation of group-specific effects of measures for motivating persistent behavior changes in different social environments. The planned mobility lab is not bound to a specific territory and facilitates the access to potential supra-regional and local partners for research and development activities as well as to the required research infrastructure for actors from all over Austria. In this way the mobility lab will stimulate research activities which allow a better assessment of the effects of policy measures, facilitating a more target-oriented planning of socially accepted measures in order to achieve transport policy goals in a more efficient and effective way.
