Direkt zum Inhalt

Researcher Profile

Dr. Valentin Gattol

Dr. Valentin Gattol




Technology Experience

Competence Unit

Experience Contexts and Tools




+43 50550 4515


+43 50550 4599


Giefinggasse 2, 1210 Vienna


Field: Capturing Experience

Main Research: HCIsecurity; active assisted living (AAL); sustainable well-being; situation awareness; behaviorally informed design; design thinking


Valentin has several years of experience as a researcher in design and product development. Both in his academic work and his collaborations with industry partners he has focused on innovation-related issues from the perspective of the user or consumer. He is an expert in deriving user insights based on a wide range of empirical research methods (i.e., qualitative & quantitative) and in strategic product design (e.g., accounting for user needs and market opportunities in the fuzzy front end of innovation).
Before joining the AIT he worked as a researcher and lecturer at the Faculty of Industrial Design Engineering, Delft University of Technology (The Netherlands). He holds a Master’s degree in Cognitive and Social Psychology (University of Vienna) and a PhD degree in Industrial Design / Consumer Behavior (Delft University of Technology). His research has been published in peer-reviewed journals such as PLoS One, Design Studies, European Journal of Innovation Management, Perception, and Sustainability.

  • 2008-2014: University assistant (Dutch: AIO) & lecturer
    Dept. of Product Innovation Management, Faculty of Industrial Design Engineering, Delft University of Technology / The Netherlands
  • 2007-2008: Student research assistant
    Dept. of Psychological Basic Research, Faculty of Psychology, University of Vienna / Austria
  • 2007-2007: Project research assistant, Ford Haptics Project (Carbon & Leder)
    Dept. of Psychological Basic Research, Faculty of Psychology, University of Vienna / Austria


  • Extending the Implicit Association Test (IAT): Assessing consumer attitudes based on multi-dimensional implicit associations.
    Author(s): Gattol, V., Saaksjarvi, M., & Carbon, C.-C.
    Journal: PLoS One, 6(1) (2011) ; ARTN e15849
  • "It's time to take a stand": Depicting crosshairs can indeed promote violence.
    Author(s): Schoormans, J.P.L., Carbon, C.-C., & Gattol, V.
    Journal: Perception, 40(3) (2011)
  • A personal matter? An investigation of students’ design process experiences when using a heuristic or a systematic method.
    Author(s): Daalhuizen, J., Person, O., & Gattol, V.
    Journal: Design Studies, 35 (2014) ; 133-159
  • Communicating sustainable shoes to mainstream consumers: The impact of advertisement design on buying intention.
    Author(s): Visser, M., Gattol, V., & van der Helm, R.
    Journal: Sustainability, 7 (7) (2015) ; 8420-8436
  • Feature fit: The role of congruence and complementarity when adding versus deleting features from products.
    Author(s): Gattol, V., Saaksjarvi, M., Gill, T., & Schoormans, J.
    Journal: European Journal of Innovation Management, 19(4) (2016) ; 589-607
  • From bottom-up insights to feature ideas: A case study into the office environments of older knowledge workers;
    Human Work Interaction Design. Work Analysis and Interaction Design Methods for Pervasive and Smart Workplaces

    Author(s): Gattol, V., Bobeth, J., Röderer, K., Egger, S., Regal, G., Lehner, U., & Tscheligi, M.
    Publisher: Springer International Publishing; 2015; 978-3-319-27047-0
    Series: ; In J. A. Nocera, B. R. Barricelli, A. Lopes, P. Campos & T. Clemmensen (Eds.)

Further Information