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Researcher Profile

Marc Busch

 Marc Busch




Technology Experience

Competence Unit

Technology Experience




+43 50550 4535


+43 50550-4599


TECHbase Vienna, Giefinggasse 2, 1210 Vienna


Field: Contextual Experience

Main Research: Human-Computer Interaction for Security, Privacy and Trust; Persuasive Technology; Gamification/Digital Games; Technology Acceptance


I work at the intersection of Human-Computer Interaction for Security, Privacy and Trust, Persuasive Technology, Gamification/Digital Games and Technology Acceptance. I deal with the question how users of interactive systems can be persuaded to behave securely and safeguard their personal digital Information and how these systems can be designed in a way that users accept them. My special focus is on user research and the question how users perceive and understand aspects of security, privacy and trust and how that knowledge can be used to improve technology. Furthermore, I use gamification and digital games in broad contexts to enhance quality of life.

I have extensive experience in the design and evaluation of interactive systems such as privacy-enhancing technologies in different areas, such as smart homes or the workplace.

  • 2011-2014: Researcher
    CURE - Center for Usability Research & Engineering / Austria
  • 2014-: Scientist
    AIT - Austrian Institute of Technology GmbH / Austria


  • Poster: Designing a Persuasive Application to Improve Organizational Information Security Policy Awareness , Attitudes and Behavior
    Author(s): Busch, M., Wolkerstorfer, P., Hochleitner, C., Regal, G., Tscheligi, M.
  • Personalized Persuasive Technology – Development and Validation of Scales for Measuring Persuadability
    Author(s): Busch, M., Schrammel, J. & Tscheligi, M.
  • Being There For Real – Presence in Real and Virtual Environments and its Relation to Usability
    Author(s): Busch, M., Lorenz, M., Tschelig, M., Hochleitner, C., Schulz, T.
  • All In: Targeting Trustworthiness for Special Needs User Groups in the Internet of Things
    Author(s): Busch, M., Hochleitner, C., Lorenz, M., Schulz, T., Tscheligi, M., Wittstock, E.

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