How it works:
Working with market researchers, we investigate the impact of planned traffic measures on the behaviour of people from affected target groups. We then analyse the results in relation to the social milieus and derive clusters in terms of behavioural and change processes.
Modelling mobility scenarios
The IMPACT assessment considers the factors that lead to changes in the transport system. Examples include pricing structures, parking management, new public transport lines, road construction, and new technologies such as autonomous vehicles. We implement the mobility measures and the findings of the surveys in simulation environments and models and develop scenarios from them.
Improved decision making
The final impact assessment of the scenarios provides a sound basis for the selection of suitable interventions and approaches to optimise and increase transport efficiency. With IMPACT, we identify trends for future planning, achieve a high level of evidence and explanatory power of behavioural phenomena, gain knowledge about the cost-benefit ratio at an early stage and identify rebound and backfire effects.
“human-centered” – impact’s particular viewpoint
Every day, people use a wide range of different transport modes to get around different traffic routes. Each person decides individually, follows habits and experiences, and acts more emotionally than rationally in most situations. IMPACT distinguishes itself by its scientifically sound analysis of these individual processes and their integration into traffic models.
Comprehensive picture for transport models
In models and simulations, IMPACT not only considers the overall transport system but also human aspects. Potential factors such as environmental influences, new technologies, changes in the transport infrastructure or transport safety issues are also included in the assessment.