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Bike'N'Play

The project Bike’N’Play develops gaming approaches for the integration of cycling and walking data into popular computer games of different game genres. By utilizing existing games, the target group of inactive cyclers and walkers can be reached and motivated to get active. The main aspects for the success of the project proposal and its continued utilization are the application and advancement of innovative interaction platforms (wearables), the development of gaming approaches for different persuasion and player types, and the conception of interfaces that enable games manufacturers to integrate mobility data into their games.
Besides coordinating the project, the Center for Technology Experience contributes to the project mainly in personalization of the game concepts to different target groups based on personality models.

Key Words: persuasion, personalisation, video games, mobility
Start: 01.07.2015
Duration: 2 years
Customer / Funding Organisation: FFG
Website: bikenplay.at (since 2019 the website is offline)
Contact: Georg Regal