On September, 16th, 2015, the VCÖ Mobility Award was presented at the Odeon Theatre in Vienna. The AIT Mobility Department, Dynamic Transportation Systems, succeeded with the project "pro:motion" to be ranked among the top 10 in the catergory "Research Projects". In total, 326 projects had been submitted in various categories.
The Minister of the Environment, Andrä Rupprechter, the General Secretary of the bmvit, Herbert Kasser and the member of the ÖBB-Personenverkehr AG management, Birgit Wagner, as well as, the VCÖ Management awarded the winners. Two further category awards were conferred by the Social Council, Rudolf Hundstorfer and Andreas Pálffy of Siemens. The VCÖ Mobility Award is Austria’s biggest competition for sustainable mobility and is performed in cooperation with the bmvit, BMLFUW and the ÖBB.
pro:motion
Promoting active mobility of people requires devising both adequate information offers and services, but also appropriate incentives and motivations to arouse interest and actually change mobility behaviour. In pro:motion, methods from social sciences are applied in order to identify homogeneous groups of shared mobility-related information needs and to extract appropriate group-related arguments to promote active mobility (e.g. health, environment, costs, image, adventure). The results of pro:motion are well-defined homogeneous target groups and tailor-made concepts for specifically addressing each target group (arguments, information needs, preferred information channels), thus providing a solid based for implementing measures promoting active mobility forms.
Link
http://www.vcoe.at/de/netzwerk/vcoe-mobilitaetspreis