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Persuasive Urban Mobility

Radfahrerin mit Helm fährt über eine Brücke.

We share the vision of cities as places where people live and work, connected by better mobility systems that are sustainable and enable a high quality of living. As a result of rapid urbanization, many existing transportation systems and particularly car depended ones can neither provide sufficient capacity nor help reaching that vision of the future city. Besides a rethinking in urban planning and public investments in urban transport systems, changes in the citizens’ mobility choices are necessary to realize a vision of a high quality of life and sustainable city.

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The project goal of Persuasive Urban Mobility is to examine how persuasive technologies can be utilized to shift the mobility behavior of citizens. We are particularly interested in studying the key persuasive strategies to enable, motivate and trigger users to shift from high energy to low energy modes of transportation, with the current research focusing on promoting cycling as an alternative to single passenger car use.